Applicability

Tourism and accommodation

Hotels, B&B and travel agencies

The travel industry must adapt to the Artificial Intelligence development in the marketing field if it wants to be up to date with changes.

The integration with virtual assistance services tends to make tourism more and more efficient, implementing

the customer service and promoting proposals and customized journey planning. We can think of that as an accessible and automated tourism enriched in intelligence quality. Thanks to the understanding of customers according to data analysis, tourism companies will be able to offer tailor-made experiences and move part of the mass tourism towards less known places and attractions suitable to their desires.

Big data and Artificial Intelligence can also contribute to the understanding of tourist needs, as well as the towns hosting them, which promote and create culturally, economically and ecologically advantageous solutions.

The use of a virtual assistant, accessible online and inside the stores, will lead to:

.01FACILITATING THE CUSTOMER PROFILING ACCORDING TO THEIR DESIRES, PREFERENCES, ATTITUDES AND CHOICES

.02CREATING CUSTOMIZED JOURNEY SOLUTIONS ACCORDING TO A SPECIFIC BUDGET FOR DIFFERENT TYPE OF CUSTOMERS

.03HELPING CUSTOMERS DURING BOOKING, CANCELLING, CHANGING, ETC.

.04SUPPORTING CUSTOMERS DURING THE PRE-SALE STEP AND, ABOVE ALL, THE POST-SALE ONE WHEN THEY ARE ABROAD, PROVIDING THEM WITH ANY SUPPORT WITH NO TIME ZONE LIMITS

.05PROVIDING CUSTOMERS WITH DETAILED INFORMATION ON SEVERAL HOLIDAY DESTINATIONS, ATTRACTIONS, PLACES, HISTORY AND ANY OTHER TYPE OF USEFUL SERVICE FOR AN UNFORGETTABLE JOURNEY