How can Artificial Intelligence enhance the customer experience in the retail field and in which way can automation help reduce the human error?
The retail scene in the last few years has been defined by the increase in demand, purchase digitalization and customer behavior changes. Customers have gotten used to interacting with brands nonstop, expecting a 24/7 customer care service.
The use of a workbot is the answer to today’s customer needs, because it allows companies to provide a thorough service and change the commercial offer according to the user profile it is interacting with.
.01KEEP CUSTOMERS UP TO DATE WITH NEW MARKETING STRATEGIES PROMOTING IN REAL TIME THE PRODUCTS CHOSEN FOR THAT SPECIFIC USER, SENDING THE RIGHT OFFER TO THE RIGHT USER AT THE RIGHT TIME TO MAXIMIZE THE OUTCOME
.02PROVIDE THE CUSTOMER IN THE STORE WITH ALL THE SUPPORT THEY NEED FOR THE PURCHASES, A REAL AND COMPLETE CUSTOMIZED SHOPPING EXPERIENCE EVEN WHEN THERE ARE NO PRODUCTS AVAILABLE ON THE SHELVES BUT IN THE WAREHOUSE
.03LINK THE PURCHASE EXPERIENCES IN THE SHOP TO SHIPMENTS OR PICKUPS IN OTHER STORES, OR DIRECTLY AT HOME
.04SAVE USER PROFILE AND GIFT CARDS, MANAGING ALL THE PURCHASES FROM JUST ONE ACCOUNT HAVING A DATA BASE CONSTANTLY UPDATED
.05MANAGE THE PROACTIVE INVOLVEMENT OF CUSTOMERS AND SEND FOLLOW-UP MESSAGES
.06COMBINE THE OFFLINE AND ONLINE ACTIVITY OF AN E-COMMERCE MAXIMIZING THE SALES THROUGH THE TWO CHANNELS
.07HANDLE OFFERS FOR MANAGING STOCKS AND DISCONTONUED PRODUCTS ON A NATIONAL LEVEL OR FOR THE SINGLE STORE LOCAL NEEDS