According to a survey conducted by UFI and Fiera Milano, there are more than 30,000 exhibitions every year, meaning more than 100 million of square meters of net exhibition area, about 3 million of direct exhibitors and 300 million of visitors. Some years ago, the Amr International – a consulting company – reported a revenue of about 27 billion dollars.
It is a strategic importance sector for the businesses aiming at increasing their revenues and which have already realized that the Artificial Intelligence technologies are a valid tool in the demand and supply scenario.
.01RAPIDLY FIND ACCURATE INFORMATION ON EVENTS, TIMES, COSTS, SERVICES, ETC.
.02FIND COSTS, SETTING UP, NEIGHBORHOOD AND ADMINISTRATIVE SERVICES IN THE EXHIBITION AREA
.03GIVE INFORMATION ON LOGISTICS, THE AREA SERVICES (FOR INSTANCE, HOTELS, RESTAURANTS, EXTERNAL EVENTS, ETC.), AND HOW TO REACH THE EVENT PLACE AND TIME
.04ENABLE THE PARTICIPATION AT THE EVENT AND THE PAYMENT THEREOF
.05RAPIDLY MAKE THE EVENT SERVICES AVAILABLE (INTERNAL CATERING, INFO POINTS, HANDICAPPED ACCESS, ETC.)
.06ALLOW REAL TIME MAP AND BROCHURE USE, AND THE SEARCH FOR EXHIBITORS AND A POSSIBLE INTERACTION WITH THEM
.07MAKE APPOINTMENTS BETWEEN EXHIBITORS AND CUSTOMERS BY CREATING MATCHING LISTS ACCORDING TO A DETAILED COMPATIBILITY PROFILING AND RATING
.08FACILITATE THE COMMUNICATION AMONG SECRETARIAL OFFICES, EXHIBITORS, VISITORS AND INTERNAL SERVICES, AND CONTROLS PAYMENTS, EXIT PERMISSIONS, REQUESTS TO THE TECHNICAL OFFICE, ETC.
.09ANALYZE AND PROVIDE REPORTS ON THE PARTICIPATION TO THE SHOWS AND CREATES THE DATABASE THEREOF
.10PROVIDES REAL TIME INFORMATION ON THE EVENT PERFORMANCE THROUGH BUSINESS INTELLIGENCE
.11SUPPORT LEAD GENERATION CAMPAIGNS AND ADWORDS, AND IT IS RESPONSIBLE FOR THE INTERACTIONS BEFORE AND AFTER THE EVENT.